Skip navigation
1 2 3 4 5 ... 27 Previous Next

Resources

398 Posts tagged with the marketing tag
0

For some authors, there is a very understandable hesitation at associating their writing efforts with marketing efforts. In short, authors don't like to be thought of as a brand. They don't like everything they do to be associated with building said brand. They have a strong distaste for brand talk, and I get it. After all, isn't branding just a contrived exercise, made up of insincere tactics, to create an image for an author that appeals to as many people as possible?

 

No, but that is how many authors perceive branding. Branding, in the realm of the author, is nothing more than a public representation of your true self. It's you being you on a blog, within your social media circles, or on your YouTube channel. It's not you being what you think your readers want or what will help you sell the most books. That's called spin, and it has a short shelf life that eventually will spin out of control and cost you sales.

 

Like it or not, you are a brand, and your brand identity stems from your core values. Your basic beliefs dictate your brand decisions. So, do you know what your core values are? I know it sounds like an insane question. Most people know what they believe, right? Not necessarily. They know what they like and what they dislike, but, more times than not, they can't identify why.

 

Here's my challenge to you: identify the top three things that make you happy and three things that make you angry. Provide a short defense for each item in your list. Explore why each item made the list. When you're done, you'll have a better understanding of your core values, and moving forward, your brand will have a more authentic and confident voice.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

You may also be interested in...

 

Is Podcasting Right for You?

Social Media Swap

2,305 Views 0 Comments Permalink Tags: self_publishing, marketing, author, writing, branding
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Commonly Confused Words: How to Avoid These Grammar Gaffes - Huffington Post

Direct objects, nouns, verbs, time sequences and comparisons: These are things to guide you down the grammar path.        

                           

How to Get Influencers to Notice You - The Future of Ink

Looking for an endorsement for your next book?          

 

Film

                                                        

Nine Things Artists Do to Hold Back Themselves and Their Work - Film Courage

Avoid the chaos and move forward.      

                                          

Using a Motivated Key Light - Filmmaker IQ

What do you get when you mix practicals with additional lights?   

                                                                                                                                              

Music

 

Simple Rhythm Hacks for Musicians - Artiden

When you're a pianist, drills alone won't help you find your rhythm.  

  

Five Steps: How to Record Better Vocals - Made 2 Create

Quit relying on technology to fix vocal mistakes.    

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup- February 13, 2015

Weekly News Roundup- February 6, 2015

1,646 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, music, filmmaking, author, indie, writers, writing, films, musicians, filmmakers, grammar
0

For my newest book (Wait for the Rain, releasing February 24), my publisher and I were torn between several cover options, so we narrowed it down to two and then put it out to my fans to vote. Needless to say, I was thrilled by this suggestion, and my fans loved it too! I asked them to weigh in by a certain date via my newsletter, my Facebook page or Twitter, and the response was better than I ever expected. (Click here to see the winning cover.)

 

I highly suggest you do something similar (might be fun to ask them for help choosing a title as well.) Not only will it generate interest in your book, it will give you a chance to personally engage with your readers.

 

One of the most common questions I get from first-time authors is "what should I put into a newsletter/Twitter feed/Facebook page/etc.?" This is a wonderful example, and it's so easy to do! For my cover campaign we offered an incentive to vote: a signed copy, whose winner would be chosen at random. I posted the news on LinkedIn too, which led to a new crop of voters who hadn't read any of my books - but now maybe they will because they are invested in the process. The same happened with Twitter. People retweeted my tweet about the contest, which led to more votes from potential readers.

 

I have no way of knowing if any of these people will actually buy a copy of Wait for the Rain, but it sure doesn't hurt that they know about it. That's the thing with book marketing: You never know for sure if something's going to sell books, but it's worth trying almost anything once.

 

If any of you reading this post follow my lead, please let me know. I'd love to hear how it goes!

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in:

Considering a Reader's Suggestion

Looking for Marketing Tips? Here's What's Working for One Indie Author - and What Isn't

1,793 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writers, branding, marketing_tip
1

Unless you have been living under a rock, you have probably heard of the podcast Serial. On the slim chance you haven't heard of it, allow me to inform you. Serial is an audio series by Sarah Koenig that tells the true story of a murder in Baltimore, Maryland. Each of the 12 episodes tells one aspect of the story. It is a simple, yet compelling telling of a mystery that has become wildly popular.

 

That last bit is important for those of us looking for marketing ideas. Serial has become so talked about it has reached zeitgeist status. The podcast trend is officially on the rise thanks to Koenig. People with nothing more than a smartphone are starting to record and upload their own podcast masterpieces in the hopes of duplicating the same viral magic.

 

The problem is that these things can rarely be duplicated because there's an effort to duplicate something that already exists. If you want to start a podcast in an effort to build your author brand, make it true to your brand - not Sarah Koenig's brand. Be you; don't be her.

 

The first thing you're going to want to decide is if podcasting is right for you. One reason Serial worked is because it was a planned 12-episdoe series that was carefully crafted with stellar production values. Do you have that in you? Another reason it worked is because the material was ripe for the telling. You have great material, but can you design it episodically to enthrall listeners and keep them coming back for more?

 

If you decide that podcasting is for you and your material, then congratulations! You have an excellent tool not just for storytelling, but for building your brand.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

You may also be interested in...

Introverted Authors: More Bang for Your Book

Marketing: Begin with Your Strengths

1,870 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, writing, serial, social_media
1

As we make our way into 2015, I suggest making a concerted effort this year to have at least one copy of your book with you wherever you go. You never know when you're going to come across a potential reader, so it's best to be prepared. I've sold many books over the years simply because I had a copy with me. The reality is that most people will go their entire lives without meeting an author, so when it happens, they are often excited to buy a signed copy. Why? Because even if they don't plan to read it, having a personalized autographed copy of a book is cool! And who knows? Maybe they will read it, love it, write a glowing review about it on Amazon and Goodreads, then tell their friends to read it, or even buy copies for their friends as gifts.

 

Here are some places I have sold and/or given away my books:

 

  • Airplane
  • Train
  • College alumni networking event
  • Dentist's office
  • Holiday cocktail party
  • Starbucks
  • Optometrist's office
  • Yoga studio
  • Friend's barbecue

 

As I mentioned above, I've also given many copies away, which is a good strategy when the recipients are the kind of people who are likely to share their opinions on social media, etc., or are in a clear position to help you if they enjoy the book.

 

I realize that carrying a book around isn't always practical, especially if you don't use a purse. But if you have a car, it is definitely doable. Just toss a few copies in the trunk, and you're good to go. The key is to do your best to be consistent because you just never know whom you're going to meet while waiting in line for that latte.

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

You may also be interested in:

 

Guerrilla Book Marketing Tactic

Why You Should Give Away (Some) Books for Free

2,017 Views 1 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Seventeen Ways to Promote Your Book with One Blog Post - The Future of Ink

From taking action to sending out invitations, it's all here.       

                           

Video Blogging: Vlogging for Authors by @K8Tilton - Bad Redhead Media

Does your platform include video?

 

Film

                                                        

How to Make Your Movie Rise above The Noise - Filmmaking Stuff

Producer Jason Brubaker asks three questions to help you clarify your marketing message.       

                                          

Raising Money for The 1st Feature Film and How Film Festivals Can Help with The Second One of Pink Zone Movie - Film Courage

Filmmaker Benjamin Walter discusses his path to making his first low budget film.   

                                                                                                                                              

Music

 

The Mystery of How to Sing Properly Finally Explained - How to Sing Better

Are you singing from the diaphragm?   

 

Five Best Equalizer Settings Cheat Sheets for Recording, Mixing, and Mastering Audio - Creative Edge Music

Is sonic information messing with your ability to set an instrument's EQ?   

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

You may also be interested in...

 

Weekly News Roundup- January 30, 2015

Weekly News Roundup- January 23, 2015

1,868 Views 0 Comments Permalink Tags: marketing, filmmaking, film, movies, writers, blogging, writing, films, recording, promotions, blog_post, musicians, filmmakers, social_media, singing, vlogging
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Eleven Secrets to Writing Effective Character Description - Writer's Digest

Avoid bullet point descriptions.       

                           

When Are You Done? - The Seekers

How do you know when it's the end of your story?         

 

Film

                                                        

Minimum Cost a Filmmaker Will Spend on a Film Festival Publicist by Diane Bell and Chris Byrne of RebelHeartFilm.com - Film Courage

Getting into a film festival is great, but it does come with a cost.       

                                          

Do We Really Want Our Digital Footage to Look Like Film? Or Are We Actually Chasing the "Alexa" Look? - Noam Kroll

Some filmmakers may actually want a high-end digital image instead of the film-look.   

                                                                                                                                              

Music

 

Numb Singing or Speaking Voice? Question: What Are You Looking At? - Judy Rodman

What is your eye language?  

 

Why Music Matters - Hooks and Harmony

Music is good for the soul.   

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

You may also be interested in...

 

Weekly News Roundup- January 23, 2015

Weekly News Roundup- January 16, 2015

1,693 Views 0 Comments Permalink Tags: self_publishing, marketing, selling, music, filmmaking, film, author, self-publishing, promotion, writers, blogging, publishing, writing, promotions, musicians, filmmakers, branding, social_media
1

For quite some time now, I've been recommending that authors use their email signatures as an indirect way to promote their work. Apparently a lot of you are taking my advice, because almost all the emails I get these days from authors mention their book(s) in their email signatures.

 

Nice!

 

Unfortunately, however, many of the emails I get from authors also go overboard on the self-promotion in the signature - which defeats the purpose. You want your email signature to get me to want to check out your writing, not to feel overwhelmed by all the hyperlinks - and underwhelmed by the content/professionalism.

 

Here are some quick dos and don'ts for email signatures:

 

  • DO include a brief, compelling line about your work that shows the recipient it's worth reading
  • DO embed a crisp hyperlink to your website or Amazon author page
  • DON'T tell the email recipient how wonderful/amazing/riveting/funny your work is
  • DON'T list complete URLs - in other words, embed them to keep it clean
  • DON'T include hyperlinks to every book you've ever written
  • DON'T include links to ALL your social media accounts (these should be easily found on your website and/or Amazon author page)

 

 

If your email signature is crisp, engaging, and pretty to look at, you'll have a much better chance of piquing a potential reader's interest than if you conclude your messages with 10 inches of gobbledygook. (Yes, I've received emails with signatures that are that long, include multiple ugly hyperlinks, and are over the top with flattering book descriptions.)

 

 

If you think of your email signature as a virtual business card, that approach should steer you in the right direction. Its purpose should be to open doors to future relationships (i.e. readers and sales), not to close them.

 

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

You may also be interested in:

The Marketing Maze

Email Signatures: What's In a Name?

5,943 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, email_signatures
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Writing Deadline Dos and Don'ts - Huffington Post

If you've set a deadline for your next release, here's how to reach it.     

                           

Twenty-one Fast Hacks to Fuel Your Story with Suspense - Writer's Digest

Author Elizabeth Sims tells you how to dial up the suspense.       

 

Film

                                                        

Five Filmmaking Lessons for Directors, DPs, & Those Working with Multi-Cam Setups - No Film School

Lessons on finding your camera's dynamic range.     

                                          

Why a Director Shouldn't Edit Their Own Film - Filmmaking.net

Collaboration is a valuable asset in filmmaking.  

                                                                                                                                              

Music

 

Musicians: Discover a Simple Way to Connect with Fans - Musicgoat.com

The smallest things can have the biggest impact. 

 

Marketing Lessons from Taylor Swift - Bob Baker's TheBuzzFactor.com

Bob Baker explains how indie musicians can learn a lot from Taylor Swift.   

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup- January 16, 2015

Weekly News Roundup- January 9, 2014

1,611 Views 0 Comments Permalink Tags: self_publishing, marketing, music, filmmaking, author, self-publishing, promotion, indie, movies, writers, writing, films, suspense, musicians, craft, filmmakers, branding, social_media, writing_advice
3

It is the new year, and I have an idea to help kick-start your marketing efforts. In November of last year, I participated in National Novel Writing Month (NaNoWriMo). In a 30-day period, I contributed 50,000 words to a new book. It was exhilarating, not to mention that it accelerated the writing process. I am much further ahead on the project than I had initially planned for and I've adjusted my schedule accordingly.

 

So, in the spirit of the new year and NaNoWriMo, why not have your own novel marketing month? Every day for 30 days, contribute to the marketing of your book. Whether it is writing a blog post about your book, contacting a reviewer or creating a video about your book.

 

This can do two things for you.

 

  1. It can give your marketing efforts a serious boost. By contributing to the marketing of your book every day for 30 days straight without a break, you're increasing the opportunity that your marketing will find traction somewhere along the way. The more "at bats" you have, the more likely you are to get a hit.

  2. You will gain a comfort level with marketing your book and by extension build your author brand. In essence, you will form a marketing habit. You'll develop a taste for it.

Just as writing takes a commitment, so does marketing. Make the commitment and pick a month to spend every day marketing your book.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

You may also be interested in...

 

Keep a Brand Journal

Book Marketing Takes Persistence

1,765 Views 3 Comments Permalink Tags: self_publishing, marketing, author, writers, nanowrimo
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Write Better: 3 Ways to Introduce Your Main Character - Writer's Digest 

How to create characters that the reader will not only like, but feel like they know, as well.           

 

How to Create an Effective, Engaging Video - Marketing Tips for Authors

Your author video must have a purpose to engage the viewer.     

                           

 

Film

                                                        

Three Reasons Why Great Directing Hinges on Prep Work and Pre-production - Norm Kroll

Going into production without being prepared can ruin a great film.     

                                          

How to Build Your Audience through Email - Filmmaking Stuff

Email is a good tool to use to build your audience.

                                                                                                                                              

Music

 

Six Resolutions All Musicians Should Make for 2015 - Hypebot.com

It all starts with knowing what you're getting into. 

 

What's Wrong with Your Vocal Warm-up? - Judy Rodman

Before you commit to doing vocal warm-ups before performances, make sure you're doing them right.   

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

You may also be interested in...

 

Weekly News Roundup- January 9, 2015

Weekly News Roundup- January 2, 2015

1,722 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, music, filmmaking, author, promotion, indie, movies, video, writers, writing, characters, films, promotions, directing, musicians, craft, social_media, character_development, author_marketing, film_audience, vocal_excersises
0

I don't know you, but will you review my book? Trust me; it's different than any other book you've read.

 

I know that's a strange way to start a blog post, but think about it: when we contact a reviewer online to review our books, isn't that essentially what we're saying? And it's not just a few of us contacting a reviewer hoping to get noticed. It's an overwhelming majority of us - the key word in that sentence being "overwhelming." It's just natural for reviewers to gravitate toward authors with whom they are familiar or know personally.

 

So what are those of us who aren't known by the reviewers - either personally or through one of our books - to do? Make an effort to get to know them, of course. I'm not talking about when you have a book you want reviewed. I'm talking about year-round. Most reviewers have an online presence. A large number of them maintain their own websites or blogs. Become a regular visitor to their sites. Comment on their blog posts. Be a contributor to their communities. Don't be falsely complimentary; be honest and insightful. Be charming without being condescending. Add value to their communities over and over again.

 

If you build a relationship with one reviewer, your circle of influence will grow. And you're not trying to influence them in a way that will get you a positive review. You're trying to influence them in a way that will get you noticed. If you conduct a preemptive charm offensive, you won't be a stranger when you contact them with a review request.  

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

You may also be interested in...

 

Three Things to Avoid When Looking for a Review

Dos and Don'ts of Soliciting Book Reviews

2,409 Views 0 Comments Permalink Tags: self_publishing, marketing, writing, book_reviews
0

If I had to describe the key to succeeding in indie publishing in one word, that word would be "active." For a profession that involves a great deal of sedentary activities, those who rest on their laurels find it very difficult to sell books on a consistent basis. You have to keep moving in order to grow your author brand. Here are the three crucial areas where you should concentrate most of your activity:

 

  1. ABW - Always Be Writing: If you want to get noticed, you have to have a track record in today's publishing world. One book will most likely not help you gain widespread notoriety. You need multiple books to create an author brand that will get you noticed and bring in the sales.
  2. ABM - Always Be Marketing: You can't have books on the market today without an author platform. A platform is simply your online presence. That presence in today's digital age includes your own website/blog, Facebook, Twitter, Instagram, etc. And this presence requires you to be present in order for it to be effective. Contribute to your online presence multiple times a day.
  3. ABI - Always Be Interacting: When you have your platform up and running, your readers are going to reach out to you. Don't ignore them. Interact with them. Let them know how appreciative you are for their support. The more you connect with them, the greater the support they'll give you.

 

The world of indie publishing is not for the lazy or unmotivated. It requires boundless energy to succeed. It requires that you be active.

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

You may also be interested in...

Elements of the Author Brand
Building an Author Brand is Easy

 

6,873 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writing, branding
0

Confidence: it is a magnet for success. Athletes know it. Business moguls know it. Top entertainers know it. It's not necessarily a secret, but it can be an elusive state of being to achieve. Let's face it, if it were easy to feel confident, we'd all wave at each other from our own yachts. Earlier, I wrote about how to find your strength as a writer. This blog discusses why I think it matters.


Arrogance is often mislabeled as confidence. The two are similar in meaning, but while confidence attracts admirers, arrogance can repel them. Confidence means you are self-assured and comfortable with your ability to do well. Arrogance means you are overly-assertive in your insistence that you are the best. There are some cases where an arrogant attitude is fashionable. Athletes often insist they are the best at their sport, and they are forgiven because their prowess can be demonstrated on the field or on the court or in the ring.


 

Authors are less appreciated when labeled as arrogant. The key to building a successful author brand is to exude confidence without even trying. Here's how to tap into that Zen-like feeling: know your craft. Practice it every day. Understand the elements of story and constantly challenge yourself to be a subject matter expert when it comes to writing. Study your preferred genre. Know the intricacies of your chosen category. Never stop learning how to write better. And, as we discussed before, know your strengths.


 

If you are in a constant mode of growth as a writer, confidence is an inevitable side effect of that growth. If you want your author brand to succeed, never rest on your laurels. Live in a state of Zen by creating confidence through knowledge, both of your craft and yourself.


 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

Evaluating Your Author Brand
Be Authentic to Build Your Brand

1,794 Views 0 Comments Permalink Tags: marketing, author, promotion, writers, writing, branding, author_brand, brand_identity, author_advice
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Why the Writing Journey Is Just Like Skiing - The Creative Penn

It's time to get off the bunny slopes. 

                           

How to Sell More Books to the Right Target Audience - The Future of Ink

When you're trying to find a target audience, picture one ideal reader.      

 

Film

                                                        

Filmmaking in Virtual Reality - Digital Production ME

Is virtual gaming the future of filmmaking?    

                                          

Filmmaking As Your Small Business - Filmmaking Stuff

How hard is it to turn your film into a small business?  

                                                                                                                                              

Music

 

How to Maintain a Guitar - Guitar Lessons and Equipment

If your guitar isn't kept in a hard case, chances are it needs some maintenance.

 

Filter It Out! - Audio Fanzine

Do you know your subtractive synthesis?   

 

-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup - December 5, 2014

Weekly News Roundup - November 28, 2014

1,335 Views 0 Comments Permalink Tags: self_publishing, marketing, music, filmmaking, movies, writers, readers, publishing, writing, films, promotions, musicians, filmmakers, social_media, target_audience, filmmaking_tips
1 2 3 4 5 ... 27 Previous Next

Actions