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395 Posts tagged with the marketing tag
1

Unless you have been living under a rock, you have probably heard of the podcast Serial. On the slim chance you haven't heard of it, allow me to inform you. Serial is an audio series by Sarah Koenig that tells the true story of a murder in Baltimore, Maryland. Each of the 12 episodes tells one aspect of the story. It is a simple, yet compelling telling of a mystery that has become wildly popular.

 

That last bit is important for those of us looking for marketing ideas. Serial has become so talked about it has reached zeitgeist status. The podcast trend is officially on the rise thanks to Koenig. People with nothing more than a smartphone are starting to record and upload their own podcast masterpieces in the hopes of duplicating the same viral magic.

 

The problem is that these things can rarely be duplicated because there's an effort to duplicate something that already exists. If you want to start a podcast in an effort to build your author brand, make it true to your brand - not Sarah Koenig's brand. Be you; don't be her.

 

The first thing you're going to want to decide is if podcasting is right for you. One reason Serial worked is because it was a planned 12-episdoe series that was carefully crafted with stellar production values. Do you have that in you? Another reason it worked is because the material was ripe for the telling. You have great material, but can you design it episodically to enthrall listeners and keep them coming back for more?

 

If you decide that podcasting is for you and your material, then congratulations! You have an excellent tool not just for storytelling, but for building your brand.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Introverted Authors: More Bang for Your Book

Marketing: Begin with Your Strengths

1,804 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, writing, serial, social_media
1

As we make our way into 2015, I suggest making a concerted effort this year to have at least one copy of your book with you wherever you go. You never know when you're going to come across a potential reader, so it's best to be prepared. I've sold many books over the years simply because I had a copy with me. The reality is that most people will go their entire lives without meeting an author, so when it happens, they are often excited to buy a signed copy. Why? Because even if they don't plan to read it, having a personalized autographed copy of a book is cool! And who knows? Maybe they will read it, love it, write a glowing review about it on Amazon and Goodreads, then tell their friends to read it, or even buy copies for their friends as gifts.

 

Here are some places I have sold and/or given away my books:

 

  • Airplane
  • Train
  • College alumni networking event
  • Dentist's office
  • Holiday cocktail party
  • Starbucks
  • Optometrist's office
  • Yoga studio
  • Friend's barbecue

 

As I mentioned above, I've also given many copies away, which is a good strategy when the recipients are the kind of people who are likely to share their opinions on social media, etc., or are in a clear position to help you if they enjoy the book.

 

I realize that carrying a book around isn't always practical, especially if you don't use a purse. But if you have a car, it is definitely doable. Just toss a few copies in the trunk, and you're good to go. The key is to do your best to be consistent because you just never know whom you're going to meet while waiting in line for that latte.

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

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Guerrilla Book Marketing Tactic

Why You Should Give Away (Some) Books for Free

1,939 Views 1 Comments Permalink Tags: self_publishing, marketing, author, writing, promotions
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Seventeen Ways to Promote Your Book with One Blog Post - The Future of Ink

From taking action to sending out invitations, it's all here.       

                           

Video Blogging: Vlogging for Authors by @K8Tilton - Bad Redhead Media

Does your platform include video?

 

Film

                                                        

How to Make Your Movie Rise above The Noise - Filmmaking Stuff

Producer Jason Brubaker asks three questions to help you clarify your marketing message.       

                                          

Raising Money for The 1st Feature Film and How Film Festivals Can Help with The Second One of Pink Zone Movie - Film Courage

Filmmaker Benjamin Walter discusses his path to making his first low budget film.   

                                                                                                                                              

Music

 

The Mystery of How to Sing Properly Finally Explained - How to Sing Better

Are you singing from the diaphragm?   

 

Five Best Equalizer Settings Cheat Sheets for Recording, Mixing, and Mastering Audio - Creative Edge Music

Is sonic information messing with your ability to set an instrument's EQ?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- January 30, 2015

Weekly News Roundup- January 23, 2015

1,795 Views 0 Comments Permalink Tags: marketing, filmmaking, film, movies, writers, blogging, writing, films, recording, promotions, blog_post, musicians, filmmakers, social_media, singing, vlogging
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Eleven Secrets to Writing Effective Character Description - Writer's Digest

Avoid bullet point descriptions.       

                           

When Are You Done? - The Seekers

How do you know when it's the end of your story?         

 

Film

                                                        

Minimum Cost a Filmmaker Will Spend on a Film Festival Publicist by Diane Bell and Chris Byrne of RebelHeartFilm.com - Film Courage

Getting into a film festival is great, but it does come with a cost.       

                                          

Do We Really Want Our Digital Footage to Look Like Film? Or Are We Actually Chasing the "Alexa" Look? - Noam Kroll

Some filmmakers may actually want a high-end digital image instead of the film-look.   

                                                                                                                                              

Music

 

Numb Singing or Speaking Voice? Question: What Are You Looking At? - Judy Rodman

What is your eye language?  

 

Why Music Matters - Hooks and Harmony

Music is good for the soul.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- January 23, 2015

Weekly News Roundup- January 16, 2015

1,613 Views 0 Comments Permalink Tags: self_publishing, marketing, selling, music, filmmaking, film, author, self-publishing, promotion, writers, blogging, publishing, writing, promotions, musicians, filmmakers, branding, social_media
1

For quite some time now, I've been recommending that authors use their email signatures as an indirect way to promote their work. Apparently a lot of you are taking my advice, because almost all the emails I get these days from authors mention their book(s) in their email signatures.

 

Nice!

 

Unfortunately, however, many of the emails I get from authors also go overboard on the self-promotion in the signature - which defeats the purpose. You want your email signature to get me to want to check out your writing, not to feel overwhelmed by all the hyperlinks - and underwhelmed by the content/professionalism.

 

Here are some quick dos and don'ts for email signatures:

 

  • DO include a brief, compelling line about your work that shows the recipient it's worth reading
  • DO embed a crisp hyperlink to your website or Amazon author page
  • DON'T tell the email recipient how wonderful/amazing/riveting/funny your work is
  • DON'T list complete URLs - in other words, embed them to keep it clean
  • DON'T include hyperlinks to every book you've ever written
  • DON'T include links to ALL your social media accounts (these should be easily found on your website and/or Amazon author page)

 

 

If your email signature is crisp, engaging, and pretty to look at, you'll have a much better chance of piquing a potential reader's interest than if you conclude your messages with 10 inches of gobbledygook. (Yes, I've received emails with signatures that are that long, include multiple ugly hyperlinks, and are over the top with flattering book descriptions.)

 

 

If you think of your email signature as a virtual business card, that approach should steer you in the right direction. Its purpose should be to open doors to future relationships (i.e. readers and sales), not to close them.

 

 

-Maria

 

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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The Marketing Maze

Email Signatures: What's In a Name?

5,817 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, email_signatures
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Writing Deadline Dos and Don'ts - Huffington Post

If you've set a deadline for your next release, here's how to reach it.     

                           

Twenty-one Fast Hacks to Fuel Your Story with Suspense - Writer's Digest

Author Elizabeth Sims tells you how to dial up the suspense.       

 

Film

                                                        

Five Filmmaking Lessons for Directors, DPs, & Those Working with Multi-Cam Setups - No Film School

Lessons on finding your camera's dynamic range.     

                                          

Why a Director Shouldn't Edit Their Own Film - Filmmaking.net

Collaboration is a valuable asset in filmmaking.  

                                                                                                                                              

Music

 

Musicians: Discover a Simple Way to Connect with Fans - Musicgoat.com

The smallest things can have the biggest impact. 

 

Marketing Lessons from Taylor Swift - Bob Baker's TheBuzzFactor.com

Bob Baker explains how indie musicians can learn a lot from Taylor Swift.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- January 16, 2015

Weekly News Roundup- January 9, 2014

1,562 Views 0 Comments Permalink Tags: self_publishing, marketing, music, filmmaking, author, self-publishing, promotion, indie, movies, writers, writing, films, suspense, musicians, craft, filmmakers, branding, social_media, writing_advice
3

It is the new year, and I have an idea to help kick-start your marketing efforts. In November of last year, I participated in National Novel Writing Month (NaNoWriMo). In a 30-day period, I contributed 50,000 words to a new book. It was exhilarating, not to mention that it accelerated the writing process. I am much further ahead on the project than I had initially planned for and I've adjusted my schedule accordingly.

 

So, in the spirit of the new year and NaNoWriMo, why not have your own novel marketing month? Every day for 30 days, contribute to the marketing of your book. Whether it is writing a blog post about your book, contacting a reviewer or creating a video about your book.

 

This can do two things for you.

 

  1. It can give your marketing efforts a serious boost. By contributing to the marketing of your book every day for 30 days straight without a break, you're increasing the opportunity that your marketing will find traction somewhere along the way. The more "at bats" you have, the more likely you are to get a hit.

  2. You will gain a comfort level with marketing your book and by extension build your author brand. In essence, you will form a marketing habit. You'll develop a taste for it.

Just as writing takes a commitment, so does marketing. Make the commitment and pick a month to spend every day marketing your book.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Keep a Brand Journal

Book Marketing Takes Persistence

1,747 Views 3 Comments Permalink Tags: self_publishing, marketing, author, writers, nanowrimo
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Write Better: 3 Ways to Introduce Your Main Character - Writer's Digest 

How to create characters that the reader will not only like, but feel like they know, as well.           

 

How to Create an Effective, Engaging Video - Marketing Tips for Authors

Your author video must have a purpose to engage the viewer.     

                           

 

Film

                                                        

Three Reasons Why Great Directing Hinges on Prep Work and Pre-production - Norm Kroll

Going into production without being prepared can ruin a great film.     

                                          

How to Build Your Audience through Email - Filmmaking Stuff

Email is a good tool to use to build your audience.

                                                                                                                                              

Music

 

Six Resolutions All Musicians Should Make for 2015 - Hypebot.com

It all starts with knowing what you're getting into. 

 

What's Wrong with Your Vocal Warm-up? - Judy Rodman

Before you commit to doing vocal warm-ups before performances, make sure you're doing them right.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

 

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Weekly News Roundup- January 9, 2015

Weekly News Roundup- January 2, 2015

1,685 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, music, filmmaking, author, promotion, indie, movies, video, writers, writing, characters, films, promotions, directing, musicians, craft, social_media, character_development, author_marketing, film_audience, vocal_excersises
0

I don't know you, but will you review my book? Trust me; it's different than any other book you've read.

 

I know that's a strange way to start a blog post, but think about it: when we contact a reviewer online to review our books, isn't that essentially what we're saying? And it's not just a few of us contacting a reviewer hoping to get noticed. It's an overwhelming majority of us - the key word in that sentence being "overwhelming." It's just natural for reviewers to gravitate toward authors with whom they are familiar or know personally.

 

So what are those of us who aren't known by the reviewers - either personally or through one of our books - to do? Make an effort to get to know them, of course. I'm not talking about when you have a book you want reviewed. I'm talking about year-round. Most reviewers have an online presence. A large number of them maintain their own websites or blogs. Become a regular visitor to their sites. Comment on their blog posts. Be a contributor to their communities. Don't be falsely complimentary; be honest and insightful. Be charming without being condescending. Add value to their communities over and over again.

 

If you build a relationship with one reviewer, your circle of influence will grow. And you're not trying to influence them in a way that will get you a positive review. You're trying to influence them in a way that will get you noticed. If you conduct a preemptive charm offensive, you won't be a stranger when you contact them with a review request.  

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Three Things to Avoid When Looking for a Review

Dos and Don'ts of Soliciting Book Reviews

2,381 Views 0 Comments Permalink Tags: self_publishing, marketing, writing, book_reviews
0

If I had to describe the key to succeeding in indie publishing in one word, that word would be "active." For a profession that involves a great deal of sedentary activities, those who rest on their laurels find it very difficult to sell books on a consistent basis. You have to keep moving in order to grow your author brand. Here are the three crucial areas where you should concentrate most of your activity:

 

  1. ABW - Always Be Writing: If you want to get noticed, you have to have a track record in today's publishing world. One book will most likely not help you gain widespread notoriety. You need multiple books to create an author brand that will get you noticed and bring in the sales.
  2. ABM - Always Be Marketing: You can't have books on the market today without an author platform. A platform is simply your online presence. That presence in today's digital age includes your own website/blog, Facebook, Twitter, Instagram, etc. And this presence requires you to be present in order for it to be effective. Contribute to your online presence multiple times a day.
  3. ABI - Always Be Interacting: When you have your platform up and running, your readers are going to reach out to you. Don't ignore them. Interact with them. Let them know how appreciative you are for their support. The more you connect with them, the greater the support they'll give you.

 

The world of indie publishing is not for the lazy or unmotivated. It requires boundless energy to succeed. It requires that you be active.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Elements of the Author Brand
Building an Author Brand is Easy

 

6,789 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writing, branding
0

Confidence: it is a magnet for success. Athletes know it. Business moguls know it. Top entertainers know it. It's not necessarily a secret, but it can be an elusive state of being to achieve. Let's face it, if it were easy to feel confident, we'd all wave at each other from our own yachts. Earlier, I wrote about how to find your strength as a writer. This blog discusses why I think it matters.


Arrogance is often mislabeled as confidence. The two are similar in meaning, but while confidence attracts admirers, arrogance can repel them. Confidence means you are self-assured and comfortable with your ability to do well. Arrogance means you are overly-assertive in your insistence that you are the best. There are some cases where an arrogant attitude is fashionable. Athletes often insist they are the best at their sport, and they are forgiven because their prowess can be demonstrated on the field or on the court or in the ring.


 

Authors are less appreciated when labeled as arrogant. The key to building a successful author brand is to exude confidence without even trying. Here's how to tap into that Zen-like feeling: know your craft. Practice it every day. Understand the elements of story and constantly challenge yourself to be a subject matter expert when it comes to writing. Study your preferred genre. Know the intricacies of your chosen category. Never stop learning how to write better. And, as we discussed before, know your strengths.


 

If you are in a constant mode of growth as a writer, confidence is an inevitable side effect of that growth. If you want your author brand to succeed, never rest on your laurels. Live in a state of Zen by creating confidence through knowledge, both of your craft and yourself.


 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Evaluating Your Author Brand
Be Authentic to Build Your Brand

1,681 Views 0 Comments Permalink Tags: marketing, author, promotion, writers, writing, branding, author_brand, brand_identity, author_advice
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Why the Writing Journey Is Just Like Skiing - The Creative Penn

It's time to get off the bunny slopes. 

                           

How to Sell More Books to the Right Target Audience - The Future of Ink

When you're trying to find a target audience, picture one ideal reader.      

 

Film

                                                        

Filmmaking in Virtual Reality - Digital Production ME

Is virtual gaming the future of filmmaking?    

                                          

Filmmaking As Your Small Business - Filmmaking Stuff

How hard is it to turn your film into a small business?  

                                                                                                                                              

Music

 

How to Maintain a Guitar - Guitar Lessons and Equipment

If your guitar isn't kept in a hard case, chances are it needs some maintenance.

 

Filter It Out! - Audio Fanzine

Do you know your subtractive synthesis?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - December 5, 2014

Weekly News Roundup - November 28, 2014

1,303 Views 0 Comments Permalink Tags: self_publishing, marketing, music, filmmaking, movies, writers, readers, publishing, writing, films, promotions, musicians, filmmakers, social_media, target_audience, filmmaking_tips
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Your Facebook Fan Page - Author Culture

Ever wonder why you need an author fan page on Facebook?

                           

If Your Book Isn't Selling, Do the Hokey Pokey - Color Your Life Published

Can the hokey pokey be the secret to selling more books?      

 

Film

                                                        

How We Got to Now: Measuring Sound - Filmmaker IQ

How to manage the sounds of a city during shooting on-location scenes.    

                                          

Top 10 Most Effective Editing Moments of All Time - Filmmaking.net

Editing is the unsung hero of filmmaking.  

                                                                                                                                              

Music

 

Thursday Therapy (for Musicians) - Musicgoat.com

Singer/songwriter Cynthia Brando shares her experiences in the music industry.

 

How to Write a Song - Guitar Coach Magazine

Which comes first, the melody or the lyrics?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup- November 28, 2014

Weekly News Roundup- November 21, 2014

1,474 Views 0 Comments Permalink Tags: authors, marketing, selling, music, author, movies, facebook, films, promotions, social, musicians, filmmakers, lyrics, songwriting, social_media, writing_advice, film_editing, music_industry
0

Years ago in my life as a trainer for a piece of hardware used in the broadcasting industry, I was invited to the headquarters of the developer and manufacturer to get a pre-release rundown of the latest version of their product. They took the visiting trainers on a tour of their outrageously cool facility. Everything was modern and in pristine condition until we got to the engineering department. It was a mess. Computers and machines of various types were gutted and laid open like a macabre butcher shop for electronics. What were they doing?

 

They were reverse engineering the leading product in their field. They didn't want to reinvent the technology. They wanted to make it better, but they needed a reference point.

 

When you are developing a marketing strategy for your book, you should take the same approach. There's no reason to take a complete stab in the dark when there are millions of examples out there to be reverse engineered. Where do you start? Start with you.

 

What do I mean? Well, I'm guessing you've purchased a book before. Answer the question why you bought it, and you've reverse engineered a sale. You may discover that a friend told you about the book. Ask your friend why they bought the book. Keep chasing the sale down until you can build a profile of a sale. Once you see how a sale is more or less built, you get a better understanding of how the market works, and you'll be able to develop a marketing strategy that will be much more effective than blindly trying ideas.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Host Your Own Webinar

Elements of the Author Brand

4,797 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, author, sales, social_media, marketing_ideas, marketing_strategy, marekting_tip
0

Book Launch Sponsors

Posted by CreateSpaceBlogger Nov 24, 2014

Having attended my first major book launch party as a guest, I left the event with the prevailing thought, “That cost a lot of money.” For me, I would even call it prohibitively expensive. I just don’t have that kind of expendable cash. So, what is a guy like me to do?

 

Why not find sponsors for your book launch? I’m of the opinion you don’t even have to have a strong author brand to attract sponsors. You simply have to have a solid plan for the event. If you explain the nature of your launch, which is to spark a viral marketing campaign, and you outline how you’re going to achieve such a goal, getting sponsors may be a relatively painless process.

 

First, you want to stress that pictures and video will be uploaded by you and guests attending your book launch. Beyond the people in the photos and videos, the background will be included in these shots. Signage can be included in the background. The author bio and book description you hand out at the event can include information about the corporate sponsors that helped finance the event. Email notices, social media updates, and even direct mailings prior to the event can include information about the sponsors. In addition, you want to stress to any prospective sponsor that you will be putting out a big push to have the media in attendance at your book launch.

 

Does this commercialize your book launch? Yes, without question, but let’s face it, that’s exactly what you want your book launch to be - a commercial. You can choose your sponsors carefully and give your event an air of class, but make sure the sponsor is appropriate for your book’s theme and genre.

 

Finding sponsors for you book launch event could be the perfect solution to funding a marketing strategy that has the potential of gaining you invaluable exposure.

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Book Marketing Tip: Be Resourceful

Go Big

2,052 Views 0 Comments Permalink Tags: books, authors, marketing, selling, book, self-publishing, book_promotion, book_launch, book_party
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