Not long ago, I finished writing a book and decided I would mark the milestone by posting a music video of one of the songs that served as a source of inspiration while I was working on it. The song was "Rye Whiskey" by The Punch Brothers. It's a bluegrass (some call it "newgrass") tune that captured the essence of my book. What I discovered when I found the video on YouTube was that the video sharing site provided me with a list of similar songs. So I spent the better part of the day discovering some great music that also fit with the theme of my story.
From there, I decided to put together an unofficial soundtrack for my book. Over the course of a few days, I posted a video on my blog for each of the twelve songs I felt best fit the mood and feel of my book. It was just for fun; I didn't really expect anything out of it.
But to my surprise, I heard from other people who were fans of the music I included in my unofficial soundtrack. That led to getting mentions on their blogs and access to a demographic I wouldn't have thought to approach: music-lovers. I saw a little spike in sales that month, and since those posts were my highest-traffic hits, I can only assume some of the people who found me through the music decided to check out my book.
I share this little experiment with you in the hopes you'll give it a try. It's fun and can lead to broadening your platform to reach fans of a synergistic medium: music. What would your book's playlist include?
Richard Ridley is an award-winning author and paid CreateSpace contributor.