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200 Posts tagged with the publishing tag

As crazy and amazingly simplistic as it sounds, you are missing the opportunity to sell a book every time you send an email if you haven't set up your email signature to identify yourself as an "Author." It may seem like the most innocuous part of an e-mail, but it's not. It's your opportunity to announce your book to a new contact and remind frequent contacts that your book is published and available for sale. I don't care if you're sending an e-mail to a stranger, a friend, or a family member; you should never miss the opportunity to include your "Author" signature in your e-mail. Almost every e-mail program has the capability to include a signature with each and every e-mail you send. You're hurting yourself and your book every time you send an e-mail without one. Your mission: set up your signature and start e-mailing your brains out. Here's the important information to include:


  • Graphic Image of Cover
  • Title of Book
  • Book's ISBN
  • Author's Name
  • Link to Blog/Web site
  • Link to E-tailer
  • Link to Book Trailer
  • One Sentence Description


If you don't have all of the above, include what you have and make an effort to fill in the missing pieces at a later date. The important thing is to build the signature as soon as possible so you don't waste another marketing opportunity.



Richard is an award-winning author and paid CreateSpace contributor.

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Impressive First Impressions

The Future of E-mail & Marketing

2,043 Views 0 Comments Permalink Tags: self_publishing, authors, selling, book, distribution, self-publishing, promotion, sales, writers, publishing, promotions, branding

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




13 Mistakes Authors Make on Their Blogs - Denise Wakeman

Is your blog listed with 200 plus blog directories? Do you post frequently enough? Click on link above for more tips on maintaining a successful blog.


The Seven Book Marketing Mistakes That Authors Make -

Sell the author as well as the book. Develop a one sentence pitch. Read more tips for marketing your book by clicking on the link above.


How to Leave an Agent - John August

Getting an agent isn't nearly as hard as letting an agent go. Screenwriter John August shares his thoughts on parting ways with an agent.

The OTHER Skill You Need Apart From Writing - Phil Gladwin

A great story and compelling characters isn't all you need to make it as a screenwriter. You need to show mad meeting skills.


Music Money Trail: You Ought to Have an Audit -

Producing and distributing your own music is a business. You should know where all your money goes and comes from.


10 Signs Of Bad Vocal Technique -

Sore throat? Short on breath? Feel like you're going to lose your voice? That's not a cold. That's bad vocal technique.



Richard is an award-winning author and regular CreateSpace contributor.

1,582 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, music, promotion, indie, blogging, publishing, writing, films, musicians, craft, screenwriting, filmmakers

Coffee And Books

Posted by CreateSpaceBlogger Apr 26, 2010

What goes better with a book than a good cup of coffee? It's a natural fit. How many coffee shops have you approached to do a book signing? Chances are if you live in or near a metropolitan area, you are within a short driving distance of a coffee shop. I'm not talking about a coffee shop in a bookstore. I'm talking about a free-standing neighborhood coffee shop. They specialize in serving a loyal customer base, and that loyal customer base is your demographic.


Here's your assignment. Walk into your local coffee bar, order your favorite brew, and hand the manager a copy of your book. Let him or her know that you are available for a signing anytime and that you are going to be doing some heavy marketing. If the manager's not there, ask for his or her business card and send them a signed copy of your book, including a brief note outlining your proposal for the book signing. Stress your greatest asset: you're a local author.


And don't forget to mention the Web 2.0 element of your marketing plan. Let them know how many friends and followers you have and that you're going to post updates about your signing inviting all the locals in your virtual community to attend. They're more likely to say yes if you can show them that you're going to do everything you can to bring people into their coffee shop.


Now you're ready for the coffee shop tour. Make sure you have plenty of books on hand.



Richard is an award-winning author and regular CreateSpace contributor.

2,003 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, selling, book, self-publishing, promotion, sales, writers, publishing, promotions

Judging a Book by Its Cover


We've been told over and over again not judge a book by its cover, but invariably, we do. The publishing industry counts on it, and self-published authors should, too. But, what should the cover convey? The Rumpus recently covered the subject:


Earlier this month, the subject of book cover design, and who the final design should speak to, blipped across the blogs for a day or so after Seth Godin reasonably opined that the single purpose of a book cover is to raise expectations that the book can and will deliver.


You can read the entire article here: An Author's Experience of Cover Design



Book Gold for DVD Sales


It seems the key to astronomical DVD sales success is tied the book. The New Moon DVD sold 4 million copies in its first two days. That's 200,000 more than the more than the first movie in the series based on Stephenie Meyer's books. According to the Los Angeles Times:


The difference between the movies in DVD sales is substantially less than at the box office. "New Moon" grossed $296.6 million domestically last year, compared to $192.8 million for the original "Twilight" in 2008.


You can read the entire article here: 'New Moon' DVD sells 4 million units on first weekend



Lucy in the Sky with Diamonds the Result of Innocent Inspiration



The urban myth is that The Beatles' song, Lucy in the Sky with Diamonds, is a song about the psychotropic drug, LSD, but it turns out, the song springs from slightly more innocent origins. The song is based on a drawing John Lennon's son Julian. Here's the full story:


The song "Lucy in the Sky with Diamonds" was inspired by a drawing that John Lennon's son Julian did of his classmate, Lucy O'Donnell. Julian brought the drawing home from nursery school in 1966, and explained to his dad that it was "Lucy - in the sky with diamonds."


You can read the entire article here: 1960s Psychedelic Hippie Culture and Music




Richard is an award-winning author and regular CreateSpace contributor.

574 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, film, self-publishing, promotion, movies, writers, publishing, filmmakers

The Anatomy of a Sale

Posted by CreateSpaceBlogger Apr 21, 2010

I just discovered a great author by the name of John Scalzi. His first novel, Old Man's War, is one of the most compelling science fiction books I've ever read. But this is not a book review. This is the story of how I found one of my now new favorite authors: Mr. Scalzi. Basically, I discovered John Scalzi because Joe Hill is Stephen King's son. Confused? Let me explain...


I recently read on a blog that Stephen King's son, Joe Hill, had published his debut novel. Being a loyal Stephen King fan, I enthusiastically purchased his book, Heart-Shaped Box I enjoyed the novel immensely and logged on to Joe Hill's Web site to find out more about him. While reading his blog, a comment was made about John Scalzi's and I followed the link to his blog. I so enjoyed what I read there that I immediately purchased Old Man's War.


Why am I telling you this? To demonstrate two things:


1. Networking with other authors is crucial to building your audience. They can wittingly - and unwittingly - help you sell your book. I would have never found John Scalzi without Joe Hill. It wasn't Joe Hill's intention to promote Scalzi; he simply made an innocent remark about another author.


2. A blog is equally as crucial as networking. A blog led me to Joe Hill and his blog led me to John Scalzi, and I would not have purchased Old Man's War if Scalzi did not have an interesting and entertaining blog.


Marketing a book is a multi-pronged attack. Having friends and setting up a blog are two effective and inexpensive ways to get your book on the minds and into the hands of readers.



Richard is an award-winning author and regular CreateSpace contributor.

533 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, self-publishing, promotion, indie, sales, writers, blogging, publishing, craft

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




I would like to introduce you to... - Ann Elle Altman

Ann Elle Altman dissects the proper way to introduce a character to the reader. The slow drip method works better than the heavy pour.


Character Description: The Art of Just Enough - Kirsten Hubbard

It's not easy finding that golden spot of just enough character description to boring your reader with too much information. Author Kirsten Hubbard explains how she does it.


Didn't go to Film School? It's No Impediment to Becoming a Celebrated Director, Writes Lynden Barber - Lynden Barber

What matters more in landing that job on movie set, experience or education?

QUESTION: How many phases of filmmaking are there? -

If you said eight, you are correct.  But what are they?


DIY Fan Funding - evolutioncoop

Wondering how to finance your CD? Why not go to your fans to secure the financing?


Daily Life Will Inform Your Music -

Practice is important, but living your life will bring life to your music



Richard is an award-winning author and regular CreateSpace contributor.

464 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, music, filmmaking, self-publishing, promotion, writers, blogging, publishing, musicians, craft, filmmakers, branding

Here's An Article to Share with Friends


So, you published a book, and you told your friends and family about your incredible accomplishment. Were you happy with their reaction? Did they seem supportive, confused, or indifferent? Maybe you should take ownership of their response, and pass along Michael Melcher's advice on how people should react to friends who've written a book. Here's a little tidbit:


We want the world to welcome our creations. We want our friends to value how hard we've worked. We know that fame is unlikely and if it comes, will be fleeting. We write books because we want to say something. Maybe we have a special idea, or maybe we just want to leave some mark.


You can read the entire article here: What to Do When Your Friend Writes a Book



When David Mamet Educates


Celebrated writer David Mamet was executive producer of the now canceled CBS show The Unit. Apparently frustrated by the direction of the writing, he took it upon himself to send a memo out to the writers that did something memos rarely do; provide a reasonable solution. His major concern is that the writers aren't differentiating between a drama and a non-drama. His advice?












You can read the entire article here: David Mamet's Master Class Memo to the Writers of The Unit



What Do You Do With $25,000 and a Dream?



If you're Johnny Mercer, Glen Wallichs and Buddy DeSylva and it is 1942, you start Capital Records. Over the years the company featured such diverse artists as Tennessee Ernie Ford, Judy Garland, Sammy Hagar and more. In 1955, EMI paid $8 million for 96% of the companies stocks. According to Music Industry Newswire:


In Capitol's 1955 annual report, Glen Wallichs wrote: "Thus, the world-wide resources of EMI, as a majority shareholder, stand firmly behind Capitol's position as a major record label nationally and internationally." In retrospect the merger made sense for both companies. Capitol became part of an international company and EMI acquired a significant foothold in the U.S., obviously a major music market.


You can read the entire article here: The Early History of Capitol Records




Richard is an award-winning author and regular CreateSpace contributor.

477 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, book, filmmaking, self-publishing, promotion, indie, writers, publishing, writing, craft, branding

Books and movies are replete with a disproportionate number of good looking, smart, and infectiously witty writers as their protagonist, a phenomenon that can be easily traced back to the persons who created the screenplays or manuscripts, the writers. Writers create the media, and in doing so, perhaps give an inaccurate and glamorized notion of themselves in each main character they create. On paper and celluloid, the writer always gets the girl and slays the dragon (metaphoric or otherwise) in the end. You rarely see fat, aging writers who bitterly shake their fists at the world that has so unjustly shunned them. The one exception I can think of off the top of my bald head is Sideways, perhaps the most accurate depiction of a writer's psyche that I have ever seen. Sideways aside, making the writer the irresistible and loveable central character is not a new trend. Watch Sunset Boulevard or read The Sun Also Rises (where an impotent writer is the romantic lead) to witness just how long writers have suffered from narcissism and inflated egos.


So, my question is, when will we start seeing bloggers as the heroes in films and books? It's a natural progression. Bloggers are taking over mainstream media, and more than a few writers made their bones on the blogosphere before venturing into the publishing and/or film world. It just makes sense that we will one day see an onslaught of books and films depicting bloggers as lead characters, saving the world and successfully wooing the gender of their choice. Maybe instead of writing a screenplay for a crazy, aging screen star like in Sunset Boulevard, our blogger hero will be called on to create a viral video for a quickly forgotten YouTube star. Or maybe our blogger will uncover a series of coded messages sent through a secret agents Twitter account and thwart a presidential assassination attempt. The possibilities are endless. The only constant will be that the bloggers depicted in fiction will be better looking, smarter, and infectiously wittier than bloggers in real life... and they will always get the girl in the end!



Richard is an award-winning author and regular CreateSpace contributor.

473 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, selling, book, music, self-publishing, promotion, blogging, publishing, screenwriting, filmmakers

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




15 Reader Frustrations to Avoid in Your Novel -

From too many characters to ineffective structure, Suzannah Windsor Freeman spells out the best ways to keep your readers engaged.


What a Mouse Can Teach You About Your Story Arc - K.M. Weiland

K.M. Weiland brilliantly compares the arc of a well-told story with the struggles of a mouse with a mouse trap.


Canon 5D to be used on FOX TV's 'House' - The Martini Shot

No multi-million dollar TV show would use a $2700 camera to shoot an episode, right?

Movies They Should Make Blog Pitches Films' Fake Posters - Jay A. Fernandez

Ever wonder what a film poster would like for a movie pitting Woody Allen against The Predator? Wonder no more.


Well Behaved High Notes Are More Lovable - Judy Rodman

Do your high notes play well with others? Judy Rodman has some tips on how you can keep your high notes on the straight and narrow.


Sound Challenge: Can you hear which is louder? -

How discerning is your ear? Test your ability to detect differences in tone and volume by taking this test.



Richard is an award-winning author and regular CreateSpace contributor.

491 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, book, music, film, self-publishing, promotion, writers, publishing, writing, musicians, filmmakers

Movie Gold for Book Sales


It seems the key to astronomical publishing success is tied to the movie. All five of Rick Riordan's Percy Jackson novels reached USA Today's top 10 upon the release of the movie based on the first book. That has never happened before, but it has a long way to go to reach the top of the heap.


The four books in her (Stephenie Meyer) Twilight series have been in the top 10 a total of 66 weeks. J.K. Rowling had six of the seven Harry Potter titles in the top 10 just one week in 2007. But rankings on the list don't tell the whole story. Numbers in print in the USA for Rowling, 143 million; Meyer, 45 million; Riordan, 12 million.


You can read the entire article here: Book Buzz: Lightning strikes for 'Percy Jackson' sales



Does a Bad Match Cut Ruin a Classic Film?


With the proliferation of High Def and Blue Ray, it's getting easier for home viewers to spot those little flaws that filmmakers fought to hide in theatrical releases. Mistakes in classic films directed by classic filmmakers have been discovered at a frequent enough rate to warrant an entire website to movie missteps. The question is, do the mistakes sully the filmmaker's reputation? Vadim Rizov discusses this very topic on Independent Eye.


The argument is that such mistakes "yank you out" of the film (or something) -- especially when freeze-framing in high resolution is easier than ever -- but it's nonsense. It's a decision made by the viewer to prioritize "good technique" over all else.


You can read the entire article here: Continuity is boring



Your Kingdom for 1000 Tweets!



What do you do when you're a freelance music critic in today's Web 2.0 world? Well if you're Christopher Weingarten, you tweet 1000 music critiques, and then create a box set of the tweets. According to Paste Magazine, Weingarten has developed a unique mash-up of social networking and real world commerce.


The 1000 Tweets are now available in physical format - Twtiter in the Raw - typed out on index cards and presented in a lovely wooden box with an introduction from Rolling Stone's Rob Sheffield.


You can read the entire article here: Awesome of the Day: Box Set of 1000 Tweets from 1000TimesYes




Richard is an award-winning author and regular CreateSpace contributor.

465 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, self-publishing, promotion, movies, sales, publishing, writing, filmmakers

Excellent explanation of the benefit of building an online platform.


781 Views 0 Comments 0 References Permalink Tags: self_publishing, books, authors, marketing, selling, self-publishing, promotion, sales, writers, publishing

"Show it. Don't say it." It is the most confusing bit of direction I have ever received as a writer. I don't even think the person who gave me the advice fully understood it at the time. It is something that reviewers or editors seem to float out there when they don't really know what else to say.


As a young writer, I was desperate to understand the concept because the more I studied writing, the more the advice appeared. Every writer of note talked incessantly about the importance of showing it and not saying it. This may sound ridiculous, but I couldn't get past the idea that the simple act of writing was technically "saying it." How can you write it and not say it?


Frustrated beyond belief, I picked up To Kill a Mockingbird and almost absent mindedly started reading. It is one of my favorite books, and I find that just holding a copy soothes my writer's soul. To me, there is no better writer than Harper Lee. So I read to relax and didn't really expect to find what I found. On page 306, there it was - the perfect example of "Show it. Don't say it." It was cleverly disguised as dialogue, which I thought was a no-no in the "Show it. Don't say it." philosophy of writing. But there it was, clear as day, the answer to my quest to uncover the mystery of "Show it. Don't say it."


The line, delivered by Reverend Sykes, is: "Miss Jean Louise, stand up. Your father's passin'." Lee didn't need to have Sykes say anything more. From that line you know the reverence and appreciation and love Reverend Sykes felt for Scout's father. If Lee had elaborated on the line, it would have lost its power. The emotion of the moment would have been destroyed. She showed it without saying it. The setup was there: a long, drawn-out trial, where Atticus (Scout's father) fought to keep a man from unjustly going to jail; the accused man's supporters sitting in the balcony throughout the trial, putting all their faith in Atticus; and in the end, Atticus losing the case. He was defeated, but Reverend Sykes and his followers still loved him because he had given his all. By the reverend's simple insistence that Scout stand up for her father, we know exactly what he and his congregation feel for Atticus.


So, I say to you now, I can comfortably pass on the advice since I've seen it in action: "Show it. Don't say it."



Richard is an award-winning author and regular CreateSpace contributor.

1,691 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, book, new, self-publishing, help, writers, publishing, writing, craft

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




The other half of the sympathy equation -

You want a strong protagonist? Give them something to lose.


It's a Story From the Very First Word - Scott G.F. Bailey

According to Scott G.F. Bailey, to tell a great story, you have stop setting up the story.


DSLR Rig & Gear for Video Production & Filmmaking -

The folks at NextWaveG have put together a video on how to rig a DSLR camera for video and film shoots.

Crowd Funding vs. Hybrid Film Financing -

Have you thought about asking your online community to finance your next film? Many producers are doing it today with varying degrees of success. The Independent Film Blog examines the idea to see how well it works.


9 Places to Find Affordable Graphic Design - Bob Baker

Need a t-shirt to promote your band? Looking for someone to design a band logo? Bob Baker list 9 graphic designers that may be in your price range.


Digital Branding With Music & Mobile Apps by Dexter Bryant Jr. -

Phone apps are where it's at when it comes to promoting your band. Dexter Bryant runs down the dos and don'ts of creating a phone app.



Richard is an award-winning author and regular CreateSpace contributor.

479 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, marketing, book, music, film, self-publishing, promotion, indie, writers, blogging, publishing, musicians, filmmakers

How to Find Success

Posted by CreateSpaceBlogger Apr 5, 2010

Before you proceed with your marketing plan, you want to clearly define your idea of success. After all, how can you gauge your progress without knowing what your goals are? Knowing where you want to be will help create a plan that will get you there.


Now, it seems like a no-brainer. You should measure success by sales, right? You can make a very convincing argument that sales and sales alone demonstrate the success of your book, CD, or film. But to do so, would be short sighted. Sales do not necessarily translate into profits. You may have invested a great deal of money to make a lot of sales. In fact, it's possible your investment exceeded your income from the sales. So, sales and sales alone are not a good measurement of success.


Critical acclaim is a good indication of success, right? Yes and no. Being well-received for your craft is personally satisfying, but it doesn't necessarily translate into sales. A good review from a well-known source can be used in marketing campaigns, but again, it does not guarantee sales. Also, critical success isn't something you can count on, so working it into your marketing plan isn't practical.


So, if having a lot of sales doesn't necessarily mean you're successful and being loved by the critics won't guarantee success, how should you measure success? My suggestion is to measure success by the number of contacts you make through your social media presence. The more people you have in your online community, the more mouths you have participating in your word-of-mouth campaign. This is a strategy that will help keep down your costs and increase your chances for something more valuable than critical acclaim - peer recommendations. People in your community will recommend your book, CD, or film to their friends because they are part of your community. Simply put, your job is to meet and sell yourself to as many people as you can on a daily basis.



Richard is an award-winning author and regular CreateSpace contributor.

615 Views 0 Comments Permalink Tags: books, authors, marketing, selling, book, film, self-publishing, promotion, sales, publishing, success, promotions, filmmakers

Reading May Be Returning to the Rainbow


Lavar Burton hinted in a recent Tweet that Reading Rainbow may be returning soon.  The classic children's show dedicated to getting kids to read stopped airing on PBS last year. Since then the show has developed somewhat of a cult following online. Here's an excerpt from NBC-LA online:


Any "Rainbow" reboot, at a minimum, should have a strong online tie-in to complement the show. As "Harry Potter" proved, kids love reading a good story told well - and the Potter offshoots in multiple media show there are additional ways to keep youngsters engaged beyond the printed page.


You can read the entire article by clicking here:More Stories at the End of the "Rainbow"?



The Epitome of Shoestring Filmmaking


The odds are against you shooting a movie in New York City with a big budget.  It's nearly impossible to do it with a $15,000 budget. Daryl Wein and Zoe Lister-Jones pulled off the impossible by doing just that with their movie Breaking Upwards. How did they do it?


The making of "Breaking Upwards," which opens Friday both at the IFC Center and on cable through video on demand, is almost a tutorial in how a do-it-yourself ethos can overcome the tough economics of the movie business. And that is not simply because the couple collaborated on the script, played the lead roles and produced the film together, with him also directing and her in charge of tasks ranging from writing the lyrics for the songs to cooking meals for cast and crew.


You can read the entire article on the New York Times website by clicking here: Sweat Equity, the Movie



Help Haiti and Get the Services of a Big Name Producer


Mark Ronson, the producer who's worked with such talent as Amy Winehouse, Lily Allen and Daniel Merriweather, is offering up his production services to the highest bidder in a Haiti relief fund.  Charity Buzz has already worked with big name artists like Slash and Quincy Jones to help out the residents of Haiti after this year's devastating earthquake. Here is an excerpt from the story in


For those unfamiliar with Ronson's charity, the initiative works to fund schools, medical treatments and food in Haiti. In fact, the organization was doing so before the recent earthquake. Ronson's most recent production work was with ex-Spice Girl Geri Halliwell on her forthcoming release, and he recently revealed to NME that he's collaborated with the Scissor Sisters, Santigold and Miike Snow for his forthcoming album of original material, 'Introducing the Business.'


You can read the entire article here: Mark Ronson Auctions Production Services for Charity



Richard is an employee of CreateSpace and an award-winning author.

514 Views 0 Comments Permalink Tags: books, authors, music, filmmaking, self-publishing, indie, writers, publishing, writing, musicians, filmmakers
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