Skip navigation
1 ... 8 9 10 11 12 ... 14 Previous Next


203 Posts tagged with the publishing tag

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




The Self-Publisher's Self-Questionnaire -

So you want to publish your own book. Have you really thought about what that means? Blogger and book designer Joel Friedlander posts nine questions you should ask yourself before you take the plunge.


Chapter Endings & The Hunger Games - Writing and Illustrating

Taking a cue from author Suzanne Collins, blogger Kathy Temean shares some sound advice on how to end a chapter in a way that will keep people reading.


Editing, Editing, Editing - ESCAPOLOGY

Where does the storytelling really take place when creating a film? According to Escapology it's all in the editing.

5 Tips for a Successful Film Reel -

If you're a filmmaker looking for a gig, it's your calling card. Will your film reel land you a job or cost you work?



Guitar Strings: Tips on Cleaning, Choosing, Changing Them - Music After 50

Save money and improve your sound with simple guitar string maintenance - a guide for seasoned pros and beginners.


DIY floppy drive echo and delay - synthgear

Musician and inventor Daniel McAnulty has come up with a fun and innovative way to recycle that old floppy drive.



Richard is an award-winning author and regular CreateSpace contributor.

420 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, music, film, self-publishing, promotion, indie, writers, blogging, publishing, writing, films, promotions, filmmakers, branding

Okay, it's been fairly well established that in order to have a successful online presence it must be an active online presence. Simply having your book listed with an online retailer isn't enough. Having your own Web site isn't even enough. You need to always be promoting. We've talked extensively about kinetic marketing. That means it's essential for you to have your own blog, participate in social networks, and utilize personal video as part of your personal branding strategy. But you can do more.


If you are just starting out online it will take you awhile to build traffic for your various sites on the World Wide Web. In the beginning, you may need to go where your readers are and shine a light on yourself. How? By participating on a more established author's blog or message board. It's a great way to introduce yourself to readers of your genre and start making a name for yourself as a thoughtful and viable voice in the community. I have gained a lot of followers for my own blog by simply visiting someone else's blog and commenting on their blog posts.


There are few unwritten rules to keep in mind if you're going to pursue this particular strategy:


  • Do not overtly promote yourself, your blog, or your book. You are an expert or fan giving your opinion. You're not selling anything. Providing a link to your Web site or blog within the body of your comment signals that your comment is self-serving. It is okay to reference a blog post that you wrote addressing the same issue, but steer clear of encouraging people to visit your blog and read it. Most blogs have an option for the commenter's name to be linkable. Put your blog address in this field. If people like your comment, they will click on your name and discover your own online community.


  • Be brief and thoughtful. Don't show off with a ton of information. Show off with your ability to be concise and entertaining. This will do more to establish your personal brand and entice people to click on your name to find out more about you.


  • Don't pick a fight with the blogger or other people commenting. You can respectfully disagree, but don't be rude. This will put you in a position of defending yourself on someone else's blog. This never goes well, and it makes you look bad in the eyes of the community. If possible, post your disagreement in the form of a question to allow the blogger to address your differences in a non-confrontational manner.


In essence, all this particular strategy amounts to is good old-fashioned networking. You're placing yourself in a community of like-minded individuals and sharing your knowledge. Comment frequently enough and it could even lead to an opportunity to be a guest blogger on the site. Have fun. Be yourself. Build your personal brand with insightful and helpful comments.



Richard is an award-winning author and regular CreateSpace contributor.

610 Views 0 Comments Permalink Tags: self_publishing, authors, music, film, self-publishing, promotion, indie, sales, writers, blogging, publishing, craft, branding

Marketing Is Not Branding


Branding is the foundation on which you build your marketing campaign. You can't effectively market without a brand. For authors, that means building a personal brand. Robert Friedman of Fearless Branding covered the topic of "brands" at a recent gathering of the Northern California Book Publicity and Marketing Association. According to him:


He said it starts with a "who are you" kind of conversation, and the further it is explored, the more companies (publishers and authors in this case) can uncover not just the unique value of their offerings but also the market that wants that value most. The next step in branding, said Friedman, is to segment that market.


You can read the entire article here: Branding 101 with Robert Friedman



At The Movies Won't Be Going to the Movies Anymore


The show that made Siskel and Ebert and their two thumbs celebrities is leaving the air. The two hosts who playfully fought over cinematic tastes brought a unique chemistry to movie reviews that hadn't previously existed, and apparently disappeared when they left the show. Gene Siskel died of cancer in 1999 and Roger Ebert left the show to battle cancer in 2006. Richard Roeper did his best to keep the show afloat with a string of co-hosts, but the magic faded once Ebert could no longer do the show. As James Poniewozik of the Times puts it:


Part of the issue, I suppose, is that the chemistry between Siskel and Ebert were so key to the show, and their sparring rapport was what made the show a mainstream phenomenon. Not to take anything away from the new hosts or their predecessors, but once Siskel died of cancer, something irreplaceable was lost.


You can read the entire article here: R.I.P., At the Movies



What Words Work?



Not every work of poetry, no matter how revered, is made for music. Professor Carol Reynolds examines the art of creating lyrics on, and reveals that composers need vivid expression in order to create a quality song. In her words:


And "expressing more vividly" is what a composer wants to do. Why else bother to set a text to music? Music can add depth to the words, shape them, interpret them, or even reinterpret them. But for that to happen, the words have to offer the composer some kind of opening.


You can read the entire article here: The Way You...Write Your Song




Richard is an award-winning author and regular CreateSpace contributor.

1,328 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, music, film, promotion, indie, movies, writers, blogging, publishing, films, filmmakers, branding

As crazy and amazingly simplistic as it sounds, you are missing the opportunity to sell a book every time you send an email if you haven't set up your email signature to identify yourself as an "Author." It may seem like the most innocuous part of an e-mail, but it's not. It's your opportunity to announce your book to a new contact and remind frequent contacts that your book is published and available for sale. I don't care if you're sending an e-mail to a stranger, a friend, or a family member; you should never miss the opportunity to include your "Author" signature in your e-mail. Almost every e-mail program has the capability to include a signature with each and every e-mail you send. You're hurting yourself and your book every time you send an e-mail without one. Your mission: set up your signature and start e-mailing your brains out. Here's the important information to include:


  • Graphic Image of Cover
  • Title of Book
  • Book's ISBN
  • Author's Name
  • Link to Blog/Web site
  • Link to E-tailer
  • Link to Book Trailer
  • One Sentence Description


If you don't have all of the above, include what you have and make an effort to fill in the missing pieces at a later date. The important thing is to build the signature as soon as possible so you don't waste another marketing opportunity.



Richard is an award-winning author and paid CreateSpace contributor.

You may also be interested in...

Impressive First Impressions

The Future of E-mail & Marketing

2,079 Views 0 Comments Permalink Tags: self_publishing, authors, selling, book, distribution, self-publishing, promotion, sales, writers, publishing, promotions, branding

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




13 Mistakes Authors Make on Their Blogs - Denise Wakeman

Is your blog listed with 200 plus blog directories? Do you post frequently enough? Click on link above for more tips on maintaining a successful blog.


The Seven Book Marketing Mistakes That Authors Make -

Sell the author as well as the book. Develop a one sentence pitch. Read more tips for marketing your book by clicking on the link above.


How to Leave an Agent - John August

Getting an agent isn't nearly as hard as letting an agent go. Screenwriter John August shares his thoughts on parting ways with an agent.

The OTHER Skill You Need Apart From Writing - Phil Gladwin

A great story and compelling characters isn't all you need to make it as a screenwriter. You need to show mad meeting skills.


Music Money Trail: You Ought to Have an Audit -

Producing and distributing your own music is a business. You should know where all your money goes and comes from.


10 Signs Of Bad Vocal Technique -

Sore throat? Short on breath? Feel like you're going to lose your voice? That's not a cold. That's bad vocal technique.



Richard is an award-winning author and regular CreateSpace contributor.

1,595 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, music, promotion, indie, blogging, publishing, writing, films, musicians, craft, screenwriting, filmmakers

Coffee And Books

Posted by CreateSpaceBlogger Apr 26, 2010

What goes better with a book than a good cup of coffee? It's a natural fit. How many coffee shops have you approached to do a book signing? Chances are if you live in or near a metropolitan area, you are within a short driving distance of a coffee shop. I'm not talking about a coffee shop in a bookstore. I'm talking about a free-standing neighborhood coffee shop. They specialize in serving a loyal customer base, and that loyal customer base is your demographic.


Here's your assignment. Walk into your local coffee bar, order your favorite brew, and hand the manager a copy of your book. Let him or her know that you are available for a signing anytime and that you are going to be doing some heavy marketing. If the manager's not there, ask for his or her business card and send them a signed copy of your book, including a brief note outlining your proposal for the book signing. Stress your greatest asset: you're a local author.


And don't forget to mention the Web 2.0 element of your marketing plan. Let them know how many friends and followers you have and that you're going to post updates about your signing inviting all the locals in your virtual community to attend. They're more likely to say yes if you can show them that you're going to do everything you can to bring people into their coffee shop.


Now you're ready for the coffee shop tour. Make sure you have plenty of books on hand.



Richard is an award-winning author and regular CreateSpace contributor.

2,045 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, selling, book, self-publishing, promotion, sales, writers, publishing, promotions

Judging a Book by Its Cover


We've been told over and over again not judge a book by its cover, but invariably, we do. The publishing industry counts on it, and self-published authors should, too. But, what should the cover convey? The Rumpus recently covered the subject:


Earlier this month, the subject of book cover design, and who the final design should speak to, blipped across the blogs for a day or so after Seth Godin reasonably opined that the single purpose of a book cover is to raise expectations that the book can and will deliver.


You can read the entire article here: An Author's Experience of Cover Design



Book Gold for DVD Sales


It seems the key to astronomical DVD sales success is tied the book. The New Moon DVD sold 4 million copies in its first two days. That's 200,000 more than the more than the first movie in the series based on Stephenie Meyer's books. According to the Los Angeles Times:


The difference between the movies in DVD sales is substantially less than at the box office. "New Moon" grossed $296.6 million domestically last year, compared to $192.8 million for the original "Twilight" in 2008.


You can read the entire article here: 'New Moon' DVD sells 4 million units on first weekend



Lucy in the Sky with Diamonds the Result of Innocent Inspiration



The urban myth is that The Beatles' song, Lucy in the Sky with Diamonds, is a song about the psychotropic drug, LSD, but it turns out, the song springs from slightly more innocent origins. The song is based on a drawing John Lennon's son Julian. Here's the full story:


The song "Lucy in the Sky with Diamonds" was inspired by a drawing that John Lennon's son Julian did of his classmate, Lucy O'Donnell. Julian brought the drawing home from nursery school in 1966, and explained to his dad that it was "Lucy - in the sky with diamonds."


You can read the entire article here: 1960s Psychedelic Hippie Culture and Music




Richard is an award-winning author and regular CreateSpace contributor.

588 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, film, self-publishing, promotion, movies, writers, publishing, filmmakers

The Anatomy of a Sale

Posted by CreateSpaceBlogger Apr 21, 2010

I just discovered a great author by the name of John Scalzi. His first novel, Old Man's War, is one of the most compelling science fiction books I've ever read. But this is not a book review. This is the story of how I found one of my now new favorite authors: Mr. Scalzi. Basically, I discovered John Scalzi because Joe Hill is Stephen King's son. Confused? Let me explain...


I recently read on a blog that Stephen King's son, Joe Hill, had published his debut novel. Being a loyal Stephen King fan, I enthusiastically purchased his book, Heart-Shaped Box I enjoyed the novel immensely and logged on to Joe Hill's Web site to find out more about him. While reading his blog, a comment was made about John Scalzi's and I followed the link to his blog. I so enjoyed what I read there that I immediately purchased Old Man's War.


Why am I telling you this? To demonstrate two things:


1. Networking with other authors is crucial to building your audience. They can wittingly - and unwittingly - help you sell your book. I would have never found John Scalzi without Joe Hill. It wasn't Joe Hill's intention to promote Scalzi; he simply made an innocent remark about another author.


2. A blog is equally as crucial as networking. A blog led me to Joe Hill and his blog led me to John Scalzi, and I would not have purchased Old Man's War if Scalzi did not have an interesting and entertaining blog.


Marketing a book is a multi-pronged attack. Having friends and setting up a blog are two effective and inexpensive ways to get your book on the minds and into the hands of readers.



Richard is an award-winning author and regular CreateSpace contributor.

544 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, self-publishing, promotion, indie, sales, writers, blogging, publishing, craft

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




I would like to introduce you to... - Ann Elle Altman

Ann Elle Altman dissects the proper way to introduce a character to the reader. The slow drip method works better than the heavy pour.


Character Description: The Art of Just Enough - Kirsten Hubbard

It's not easy finding that golden spot of just enough character description to boring your reader with too much information. Author Kirsten Hubbard explains how she does it.


Didn't go to Film School? It's No Impediment to Becoming a Celebrated Director, Writes Lynden Barber - Lynden Barber

What matters more in landing that job on movie set, experience or education?

QUESTION: How many phases of filmmaking are there? -

If you said eight, you are correct.  But what are they?


DIY Fan Funding - evolutioncoop

Wondering how to finance your CD? Why not go to your fans to secure the financing?


Daily Life Will Inform Your Music -

Practice is important, but living your life will bring life to your music



Richard is an award-winning author and regular CreateSpace contributor.

474 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, music, filmmaking, self-publishing, promotion, writers, blogging, publishing, musicians, craft, filmmakers, branding

Here's An Article to Share with Friends


So, you published a book, and you told your friends and family about your incredible accomplishment. Were you happy with their reaction? Did they seem supportive, confused, or indifferent? Maybe you should take ownership of their response, and pass along Michael Melcher's advice on how people should react to friends who've written a book. Here's a little tidbit:


We want the world to welcome our creations. We want our friends to value how hard we've worked. We know that fame is unlikely and if it comes, will be fleeting. We write books because we want to say something. Maybe we have a special idea, or maybe we just want to leave some mark.


You can read the entire article here: What to Do When Your Friend Writes a Book



When David Mamet Educates


Celebrated writer David Mamet was executive producer of the now canceled CBS show The Unit. Apparently frustrated by the direction of the writing, he took it upon himself to send a memo out to the writers that did something memos rarely do; provide a reasonable solution. His major concern is that the writers aren't differentiating between a drama and a non-drama. His advice?












You can read the entire article here: David Mamet's Master Class Memo to the Writers of The Unit



What Do You Do With $25,000 and a Dream?



If you're Johnny Mercer, Glen Wallichs and Buddy DeSylva and it is 1942, you start Capital Records. Over the years the company featured such diverse artists as Tennessee Ernie Ford, Judy Garland, Sammy Hagar and more. In 1955, EMI paid $8 million for 96% of the companies stocks. According to Music Industry Newswire:


In Capitol's 1955 annual report, Glen Wallichs wrote: "Thus, the world-wide resources of EMI, as a majority shareholder, stand firmly behind Capitol's position as a major record label nationally and internationally." In retrospect the merger made sense for both companies. Capitol became part of an international company and EMI acquired a significant foothold in the U.S., obviously a major music market.


You can read the entire article here: The Early History of Capitol Records




Richard is an award-winning author and regular CreateSpace contributor.

495 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, book, filmmaking, self-publishing, promotion, indie, writers, publishing, writing, craft, branding

Books and movies are replete with a disproportionate number of good looking, smart, and infectiously witty writers as their protagonist, a phenomenon that can be easily traced back to the persons who created the screenplays or manuscripts, the writers. Writers create the media, and in doing so, perhaps give an inaccurate and glamorized notion of themselves in each main character they create. On paper and celluloid, the writer always gets the girl and slays the dragon (metaphoric or otherwise) in the end. You rarely see fat, aging writers who bitterly shake their fists at the world that has so unjustly shunned them. The one exception I can think of off the top of my bald head is Sideways, perhaps the most accurate depiction of a writer's psyche that I have ever seen. Sideways aside, making the writer the irresistible and loveable central character is not a new trend. Watch Sunset Boulevard or read The Sun Also Rises (where an impotent writer is the romantic lead) to witness just how long writers have suffered from narcissism and inflated egos.


So, my question is, when will we start seeing bloggers as the heroes in films and books? It's a natural progression. Bloggers are taking over mainstream media, and more than a few writers made their bones on the blogosphere before venturing into the publishing and/or film world. It just makes sense that we will one day see an onslaught of books and films depicting bloggers as lead characters, saving the world and successfully wooing the gender of their choice. Maybe instead of writing a screenplay for a crazy, aging screen star like in Sunset Boulevard, our blogger hero will be called on to create a viral video for a quickly forgotten YouTube star. Or maybe our blogger will uncover a series of coded messages sent through a secret agents Twitter account and thwart a presidential assassination attempt. The possibilities are endless. The only constant will be that the bloggers depicted in fiction will be better looking, smarter, and infectiously wittier than bloggers in real life... and they will always get the girl in the end!



Richard is an award-winning author and regular CreateSpace contributor.

485 Views 0 Comments Permalink Tags: self_publishing, books, authors, marketing, selling, book, music, self-publishing, promotion, blogging, publishing, screenwriting, filmmakers

Welcome to Tuesday's blog roundup. This is the day we shine the spotlight on bloggers and artists in the publishing, film and music industries.




15 Reader Frustrations to Avoid in Your Novel -

From too many characters to ineffective structure, Suzannah Windsor Freeman spells out the best ways to keep your readers engaged.


What a Mouse Can Teach You About Your Story Arc - K.M. Weiland

K.M. Weiland brilliantly compares the arc of a well-told story with the struggles of a mouse with a mouse trap.


Canon 5D to be used on FOX TV's 'House' - The Martini Shot

No multi-million dollar TV show would use a $2700 camera to shoot an episode, right?

Movies They Should Make Blog Pitches Films' Fake Posters - Jay A. Fernandez

Ever wonder what a film poster would like for a movie pitting Woody Allen against The Predator? Wonder no more.


Well Behaved High Notes Are More Lovable - Judy Rodman

Do your high notes play well with others? Judy Rodman has some tips on how you can keep your high notes on the straight and narrow.


Sound Challenge: Can you hear which is louder? -

How discerning is your ear? Test your ability to detect differences in tone and volume by taking this test.



Richard is an award-winning author and regular CreateSpace contributor.

500 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, book, music, film, self-publishing, promotion, writers, publishing, writing, musicians, filmmakers

Movie Gold for Book Sales


It seems the key to astronomical publishing success is tied to the movie. All five of Rick Riordan's Percy Jackson novels reached USA Today's top 10 upon the release of the movie based on the first book. That has never happened before, but it has a long way to go to reach the top of the heap.


The four books in her (Stephenie Meyer) Twilight series have been in the top 10 a total of 66 weeks. J.K. Rowling had six of the seven Harry Potter titles in the top 10 just one week in 2007. But rankings on the list don't tell the whole story. Numbers in print in the USA for Rowling, 143 million; Meyer, 45 million; Riordan, 12 million.


You can read the entire article here: Book Buzz: Lightning strikes for 'Percy Jackson' sales



Does a Bad Match Cut Ruin a Classic Film?


With the proliferation of High Def and Blue Ray, it's getting easier for home viewers to spot those little flaws that filmmakers fought to hide in theatrical releases. Mistakes in classic films directed by classic filmmakers have been discovered at a frequent enough rate to warrant an entire website to movie missteps. The question is, do the mistakes sully the filmmaker's reputation? Vadim Rizov discusses this very topic on Independent Eye.


The argument is that such mistakes "yank you out" of the film (or something) -- especially when freeze-framing in high resolution is easier than ever -- but it's nonsense. It's a decision made by the viewer to prioritize "good technique" over all else.


You can read the entire article here: Continuity is boring



Your Kingdom for 1000 Tweets!



What do you do when you're a freelance music critic in today's Web 2.0 world? Well if you're Christopher Weingarten, you tweet 1000 music critiques, and then create a box set of the tweets. According to Paste Magazine, Weingarten has developed a unique mash-up of social networking and real world commerce.


The 1000 Tweets are now available in physical format - Twtiter in the Raw - typed out on index cards and presented in a lovely wooden box with an introduction from Rolling Stone's Rob Sheffield.


You can read the entire article here: Awesome of the Day: Box Set of 1000 Tweets from 1000TimesYes




Richard is an award-winning author and regular CreateSpace contributor.

482 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, selling, book, self-publishing, promotion, movies, sales, publishing, writing, filmmakers

Excellent explanation of the benefit of building an online platform.


796 Views 0 Comments 0 References Permalink Tags: self_publishing, books, authors, marketing, selling, self-publishing, promotion, sales, writers, publishing

"Show it. Don't say it." It is the most confusing bit of direction I have ever received as a writer. I don't even think the person who gave me the advice fully understood it at the time. It is something that reviewers or editors seem to float out there when they don't really know what else to say.


As a young writer, I was desperate to understand the concept because the more I studied writing, the more the advice appeared. Every writer of note talked incessantly about the importance of showing it and not saying it. This may sound ridiculous, but I couldn't get past the idea that the simple act of writing was technically "saying it." How can you write it and not say it?


Frustrated beyond belief, I picked up To Kill a Mockingbird and almost absent mindedly started reading. It is one of my favorite books, and I find that just holding a copy soothes my writer's soul. To me, there is no better writer than Harper Lee. So I read to relax and didn't really expect to find what I found. On page 306, there it was - the perfect example of "Show it. Don't say it." It was cleverly disguised as dialogue, which I thought was a no-no in the "Show it. Don't say it." philosophy of writing. But there it was, clear as day, the answer to my quest to uncover the mystery of "Show it. Don't say it."


The line, delivered by Reverend Sykes, is: "Miss Jean Louise, stand up. Your father's passin'." Lee didn't need to have Sykes say anything more. From that line you know the reverence and appreciation and love Reverend Sykes felt for Scout's father. If Lee had elaborated on the line, it would have lost its power. The emotion of the moment would have been destroyed. She showed it without saying it. The setup was there: a long, drawn-out trial, where Atticus (Scout's father) fought to keep a man from unjustly going to jail; the accused man's supporters sitting in the balcony throughout the trial, putting all their faith in Atticus; and in the end, Atticus losing the case. He was defeated, but Reverend Sykes and his followers still loved him because he had given his all. By the reverend's simple insistence that Scout stand up for her father, we know exactly what he and his congregation feel for Atticus.


So, I say to you now, I can comfortably pass on the advice since I've seen it in action: "Show it. Don't say it."



Richard is an award-winning author and regular CreateSpace contributor.

1,728 Views 0 Comments 0 References Permalink Tags: self_publishing, authors, book, new, self-publishing, help, writers, publishing, writing, craft
1 ... 8 9 10 11 12 ... 14 Previous Next