I have mentioned before that you have something a lot of people want: knowledge. You are a writer. More than that, you are a published writer. You have a wealth of experience that writers who haven't published don't have. You've navigated the wilds of indie publishing. Show other authors the way.
How? Why not put together a webinar? It's a convenient way to connect with members of your community in a virtual environment that is a bit more intimate than interacting on a social media site.
Here are five things you should keep in my mind as you develop your webinar:
Give yourself plenty of time from the day you announce the webinar to the day you hold it.A six-week window should give you enough time to build word of mouth for the webinar. Your primary source of communication will most likely be one of the social media sites. Give regular updates on the topics and material you'll be discussing.
Be enthusiastic when discussing the webinar.Don't make a point of announcing that you're a webinar newbie or that you don't have a lot of experience. Keep the focus on the material and your passion for the material.
This is an educational event. You aren't trying to sell them anything.You've probably learned as much or more from the mistakes you've made than the successes you've experienced. Lay it all out there for your pupils' benefit without any spin.
Personalize the material.This is your journey you're using as source material. It is okay to include basic information, but don't make it the heart of your webinar. Focus on the path you've taken.
Invite feedback.Most webinar-hosting sites give participants the opportunity to anonymously rate certain aspects of a webinar. Encourage your pupils to do so. You can even set up your own survey on a separate site to get any additional feedback that goes beyond the webinar hosting site's questionnaire. If you plan on making webinars a regular part of your marketing strategy, you are going to want the metrics that will help you grow and get better.
Hosting a webinar is a great way to give back to your community and connect with other writers. In other words, it's a great brand-building tool. Keep in touch with your attendees after the webinar, and make your brand a robust, interactive community.
Richard Ridley is an award-winning author and paid CreateSpace contributor.